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A small surgery website
to a UK SEO magnet

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Tunbridge Wells Osteopaths is an osteopathic surgery based in Kent. In 2024, the clinic approached Sia to revamp the website - which was dated and not bringing in new customers.

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Sia project managed the website relaunch in collaboration with website design company Jammin. This included creating the wireframe, writing 20,000+ new words, optimising all SEO copy, and producing new videos and 15 new scientific illustrations.

Tunbridge Wells Osteopaths
July 2024-March 2025

“Working with Sia was an absolute pleasure.
 
She completely rewrote and revitalised my old website with a fresh, professional touch and within just four months of the new site’s launch, the Tunbridge Wells Osteopathic Clinic rankings on Google have already improved noticeably and patient numbers have increased.
 
Sophia was incredibly accommodating and flexible throughout the process and I always felt confident in how she managed the collaboration between all three of us.
 
Her communication, creativity and professionalism made the entire experience smooth and enjoyable. I’m genuinely thrilled with the final result.”

Quentin

Lead Osteopath and Practice Manager, Tunbridge Wells Osteopaths

Scope of work

1) Website rebuild from scratch

  • Creating a new navigation wireframe for the website

  • Using existing content build a more SEO-friendly structure, with every condition treated (e.g. back pain) having a dedicated page
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2) Writing more than 40+ webpages of optimised content

  • Writing, editing, and collating more than 20,000 words of content, including sales-focused pages, information pages, and case studies

  • Creating pillar pages (e.g. Your Guide to Pelvic Girdle Pain) specifically for SEO and to attract clients across the UK - not just in the Kent area

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3) Producing rich graphics for the website

  • Producing and editing a video 

  • Creating 15+ new scientific illustrations in the brand colour palette

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Results

Content refreshed

& optimised

  • 20k+ authoritative words written, edited, and repurposed to be more accessible to audiences

  • Full SEO edit with relevant headers, tags, and metadata across the site

  • Creation of pillar pages and rebuild of pages for intent-focused search (Specifically symphysis pubis dysfunction / pelvic girdle pain)​​

  • Google reviews added for social proof and five new case studies created and added

SEO & AI Search

magnet

  • Ranking first on Google for critical local keywords

  • Grew organic traffic by 46% in first three months of website launch 

  • Went from zero to 17 SERP wins in the first 90 days. This means securing featured snippets, 'people always ask' spots and rich snippets for high-intent keywords.

  • Regularly appearing on ChatGPT and other AI models as recommended Osteopathy clinic for PGP

Increased bottom line

  • Significant increase in patient bookings within first four months

  • More enquiries and bookings for PGP/SPD (targeted area)

  • Booked-up diary for lead Osteopath 

  • Positive patient feedback 

Before & After

​Before

  • Outdated design

  • Lack of calls to action

  • Lack of rich media

  • Confusing navigation 

  • Walls of inaccessible text ​

  • Not SEO-optimised or friendly - hard to understand the hierarchy of the site

After​

  • Modern design

  • Clear calls to action on every page

  • Photography, illustrations, and video

  • Clear navigation

  • Easy-to-understand text, directed at the target audience

  • SEO-optimised

Rankings

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