A small surgery website
to a UK SEO magnet
Tunbridge Wells Osteopaths is an osteopathic surgery based in Kent. In 2024, the clinic approached Sia to revamp the website - which was dated and not bringing in new customers.
Sia project managed the website relaunch in collaboration with website design company Jammin. This included creating the wireframe, writing 20,000+ new words, optimising all SEO copy, and producing new videos and 15 new scientific illustrations.
Scope of work
1) Website rebuild from scratch
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Creating a new navigation wireframe for the website
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Using existing content build a more SEO-friendly structure, with every condition treated (e.g. back pain) having a dedicated page
2) Writing more than 40+ webpages of optimised content
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Writing, editing, and collating more than 20,000 words of content, including sales-focused pages, information pages, and case studies
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Creating pillar pages (e.g. Your Guide to Pelvic Girdle Pain) specifically for SEO and to attract clients across the UK - not just in the Kent area
3) Producing rich graphics for the website
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Producing and editing a video
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Creating 15+ new scientific illustrations in the brand colour palette
Results
A modern,
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Avg. 20% monthly increase in new listener growth (new episode downloads in first seven days)
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Avg. 10% monthly increase in total podcast listens
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Consistently in top 15 UK & Ireland sports podcasts charts
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Weeks as the Number 1 sports podcast in Argentina & Estonia
Social media growth
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Grew Instagram followers from 4k to 65k in six months
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Average 14 million Instagram reels views per month
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500k+ extra views and listens in first month on YouTube
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Qualified for TikTok Rewards programme
Raised brand awareness
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Feature spot in Apple Podcast's 'New and Noteworthy'
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Built loyal Patreon community
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Press coverage in podcast media (e.g. PodNews) and relevant outlets (e.g. Swedish press coverage for Sven-Göran tribute episode)
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Tripled clicks on Google search and improved average CTR by 159%
Example: The Rise & Fall of Jose Mourinho
A mini campaign to promote the launch of a two-part series on the infamous José Mourinho.
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38% increase in podcast listeners
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6 organic videos with 7+ million views across Instagram and TikTok
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Teaser campaign, trailers, and updated assets for Apple and Spotify
- Produced all the marketing assets (show notes, social media marketing, email marketing, extra subscriber-only behind-the-scenes content)
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Engagement with 25+ social media influencers
